Tag Archives: Advertising

Sherlock Holmes in Japan

I suppose that I hoped to find Sherlock Holmes in Japan, in a small way. I certainly did not expect to encounter him in all the ways that I did.

The odd combination of Holmes and Japan has actually been, on a modest scale, established for some time as a concept. A local community of Sherlockians funded a public statue of the great man in 1988. At least two non-canon books have dispatched Holmes to Japan; one, A Slight Trick of the Mind, has been made into a forthcoming film with Ian McKellan. These are stories, however (and arguably “imaginary stories” at that), and my own itinerary did not include Karuizawa.

The only incarnation of Holmes that I was truly confident of encountering was one that I brought with me. My travel reading included the lengthy anthology The Game’s Afoot, which I found entirely satisfactory. Beyond this, I entertained some hope of returning with an additional Holmes book; I like the idea of adding to my collection when I travel so that volumes gain additional interest as a souvenir. I had note of a couple of bookstores with English-language sections, and thought possibly I might get lucky.

I did not, in my wildest dreams of Tokyo oddity, expect that beginning with my very first train ride I would repeatedly encounter Holmes in this baffling, chibi form:

So kawai

This might be a good time to link to the Japan Disclaimer

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America seen through television

I wrote this four years ago, during the previous midterm election campaign. Most of it still applies today, particularly the first half which has nothing to do with party politics.

I see very little television. I watch a few History Channel shows on the web, and an occasional football or basketball game. But I don’t watch the evening news, or Mad Men, or SNL or whatever else people watch. I don’t claim that this makes me a better person, in any way. (I’m not denying myself television because I think doing so is “good for me;” I just have no interest).

But it does make television, when I do see it, awfully strange. Especially television advertising.

For one thing, from what I can tell, if one judges by the assumptions made and promoted by TV commercials during most “mainstream” programming, one gets a very weird and rather dismal impression of male-female relations in American society. The near-exclusively prevailing concept of gender roles seems to depict men as affable-but-dim lunkheads, interested almost entirely in beer and sports. Women, meanwhile, are apparently all ballbusting shrews with no interests whatsoever, other than enforcing their total disapproval of, and maybe occasionally mocking, male behavior.

Presumably of course this is not meant to be taken seriously, but instead, “for laughs.” Ha, ha?

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