Tag Archives: Intellectual Property

Have superheroes outgrown publishers?

This week I caught one or two references to DC (in theory amid a coordinated effort by various arms of the Time-Warner octopus) planning “A New Super Hero Universe Designed Just For Girls.” For what it’s worth, I side with those asserting that, while this may represent an attempt at doing the right thing it’s wrongheaded in practice. Friend Sean already said most of what I would, so just go read his blog if you want more direct comment.

Reading further discussion of this initiative, today, has sparked one or two indirectly related thoughts, though. Primarily, I’m scratching my head trying to think of other examples, besides the DC and Marvel superheroes, of attempts to twist and stretch entertainment concepts to fit so many different niche markets. Am I missing any major parallels? And if not, is this as I suspect evidence that this effort just isn’t really practical?

Thinking about it, the DC and Marvel superheroes probably are cultural anomalies in at least a few ways. The earliest, e.g. Superman, Batman and Captain America, have been actively published for about eight decades now. I suppose Captain America was off the shelves, briefly… but even his renewed run, along with other Silver Age characters, are now past a half-century. Of at least one new comic, every month, year in year out year in year out.

What else is similar to this?

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